Human Bollard Campaigns - Advocating for cyclist safety through direct action
September 16, 2020
Cycling is increasing as a mode of transportation in North America. No longer just for leisure, bicycles are now being used to commute and run errands. People are getting out of their cars to build exercise into their daily routines, lower monthly costs, decrease their carbon footprints, and avoid urban traffic snarls.
Yet growth in this mode of transportation has created conflict over shared use of infrastructure. Sharing the road can create direct frustrations, but even marked bike lanes can lead to issues: where a culture of biking has not taken hold, bike lanes are sometimes ignored and are used as turning lanes, unloading zones, vehicle stands, or even as parking. Drivers who are primarily concerned with other drivers may think it’s quite reasonable to pull into a bike lane to unload a passenger, and not realize the danger to cyclists. Some of this is due to a simple lack of awareness as rules and street markings change, and because driver training rarely focuses on car and bicycle interactions.
Cyclist groups have been stepping up to raise awareness and advocate for safer bike infrastructure for many decades, but recently have become involved in new “human bollard” campaigns. In these events, people stand along painted bike lanes, making the separation obvious. The riders are communicating the need for visibility and awareness, as well as advocating for physically separated bike lanes, which are safer for cyclists of all abilities and lead to less driver frustration.
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Company: Reliance Foundry Co. Ltd.
Product: Bollards > Decorative/Architectural
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