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Parex USA Announces the Launch of 121 Optimum Wet Base Coat and Adhesive

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Feb 23, 2010

Anaheim, CA – Parex USA, Inc. the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey Stucco, and Merkrete today announced the launch of Parex 121 Optimum Wet Base Coat and Adhesive.

121 Optimum Wet is a premium EIFS base coat and adhesive that promotes higher acrylic content and enhanced workability. This is the newest product in Parex's new Optimum Series line and is intended to be used as a component of the new Optimum Series EIFS.

When launching the new Optimum Series of EIFS we knew the contractor’s preference for base coat and adhesives was evenly split between dry & wet bases. The launch of 121 Optimum Wet was done to satisfy the needs of those contractors who prefer a wet base product. With this introduction, Parex Optimum Series EIFS includes a wet base coat in addition to the 121 Optimum dry and now has all the components to push for national expansion into this premium EIFS marketplace.

“With its higher acrylic content and enhanced workability 121 Optimum Wet is a premium base coat and adhesive that provides easier installation and longer term durability,” said Quenton Roehricht, Brand Manager. "Similar to our 121 Optimum (dry mix), early feedback from test usage of this product has been overwhelmingly positive. We have received an enthusiastic response and eager anticipation for its launch."

121 Optimum Wet was primarily designed for use on Optimum series EIFS but like all Parex Base Coats and Adhesives this product can be used in all Parex EIFS and as a skim coat.

About Parex USA, Inc.
Parex USA, Inc. Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 45 manufacturing sites in 18 countries the ParexGroup employs more than 2,700 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.

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