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Sherwin-Williams 2019 Color Trends Reflect Human Touch
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| Jun 30, 2018 |
Sherwin-Williams announces its 10th annual Colormix庐 Color Forecast, with a single master palette to inspire and help professionals and DIYers select the right color scheme for any project. This year鈥檚 42-color palette can be divided into six themes, or color journals: Shapeshifter, Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. Together, the journals are fresh, fluid swipes of color that are key for 2019 color and design trends.
鈥淓very color in the Color Forecast, whether alone or when combined with others, tells a different story, a different riddle or different song, similar to the honesty found only in a written journal,鈥 said Sue Wadden, director of color marketing at Sherwin-Williams. 鈥淥ur intent was to ask ourselves, 鈥業f this palette were a person, what kind of person might they be?鈥 making it important to bring forth a forecast that is personal and aspiring, yet attainable鈥攈ow all design should be.鈥
Wadden developed this year鈥檚 trends with the Sherwin-Williams Color Forecast team by identifying colors from free-spirited wanderers and old-world storytellers, while drawing inspiration from every corner of the globe extending to the cosmos. The result: an organic and spontaneous palette.
Color Journals
ShapeshifterThere are those who always seem a little ahead of their time. Visionary and creative, this palette reaches into the cosmos and returns with a whole universe of inspiration. Shapeshifter鈥檚 aesthetic is about the mystical, from the deep sea to the galaxy and everything in between and is rooted by strong geometrics and clean lines.
鈥淭he atmospheric wisps of color, grounded by deep, mysterious blues capture the unique space between technology and spirituality found in the Shapeshifter palette,鈥 said Wadden.
Wanderer
This palette is for the person who will never be fenced in, who needs to soak in the endless horizons and subtle earthy tones of the high plains. Clays, caramels and browns come from canyons to worn leather and woven wool blankets of the true New West.
鈥淭he Wanderer palette is sun-washed and warm,鈥 said Wadden. 鈥淚t brings you to a modern desert made of one part cowboy, one part Scandinavian style that produces a luxurious result.鈥
Aficionado
Like a bookcase of leather-bound literary classics, this pedigreed palette evokes nostalgia and timeless traditions. Copper and gold anchor merlot and gray. The tailored tones are tasteful, elegant and classic.
鈥淲hen we say 鈥楢ficionado,鈥 it evokes an emotion of what is best-in-life, well-worn and bespoke,鈥 said Wadden. 鈥淚t is ostentatious without being fake or showy, and has the right amount of charm to make it feel tasteful.鈥
Enthusiast
For those who go against the grain, break the rules or are more free-spirited than the status quo, the Enthusiast palette brings maximum attitude and yet produces harmonious results. The proof is in this palette, which features bold pops of vivid blue, green and red.
鈥淭he Enthusiast palette is a fresh take on 鈥榤aximalism鈥,鈥 said Wadden. 鈥淚t鈥檚 an opportunity to have fun and push boundaries with color.鈥
Naturalist
Nature lovers can connect with the wonder of the world in full bloom. This collection鈥檚 lush, sophisticated tones poke out from the rainforest as colorful tendrils. Ranging from mushroom to passionate pink, the focus on botanicals is slightly classic, with bold details.
鈥淔rom conservancies to hothouses, Naturalist brings you into a chic, French woodland,鈥 said Wadden. 鈥淚t鈥檚 a place where color never fades.鈥
Raconteur
From ancient rhetoric to today鈥檚 on-screen webcasts, there is a desire and appreciation for stories and the storytellers behind them. From Africa to the New World, human origins have been translated into this rich palette that spans time.
鈥淔rom rich red to muted mauve, Raconteur represents storytelling itself,鈥 said Wadden. 鈥淭hese stories are a subtle reminder of how everyone is connected.鈥
Color Exploration and Selection
Learn more about Sherwin-Williams 2019 Colormix Color Forecast and other color selection resources at swcolorforecast.com. This immersive experience provides a more contextual overview of each color journal along with information about local Sherwin-William Colormix events for designers, which are eligible for continuing education (CEU) credit.
In addition, explore the Color Forecast and all of Sherwin-Williams colors using the ColorSnap Visualizer app, recently updated to allow customers to use cutting-edge augmented reality to make faster and more confident color selections. With Instant Paint, smartphone cameras instantly recognize walls in a three-dimensional space. Customers simply tap on any wall in their camera view to 鈥渢ry on and see鈥 any of Sherwin-Williams 1,500 colors on walls in real time.
Watch the 2019 Colormix Color Forecast Video
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